Print-Mailings

What are Print Mailings?

Print mailings are physical, printed communication and marketing materials sent to selected recipients as part of direct mail and marketing automation strategies. In B2B environments, they are used to address decision-makers in a targeted and personalized way across defined marketing and sales processes.

How do Print Mailings work?

Modern print mailings are increasingly data-driven and automated. Digital platforms connect customer data, audience logic and marketing workflows to control content, format and timing. Based on predefined rules, print assets are personalized, produced and sent via postal services. As a result, physical mail becomes an integrated touchpoint within a coordinated multichannel marketing approach.

Triggers, data and processes

Print mailings are often triggered by specific events such as lead status changes, CRM activities, account signals or campaign workflows. Relevant data typically originates from CRM, marketing automation or sales systems and is automatically transferred into print production and fulfillment processes.

Typical B2B use cases

In B2B marketing, print mailings are commonly used for lead activation, account-based marketing initiatives and sales enablement in complex buying cycles. They support follow-ups after events or trade shows, personalized outreach to key accounts and targeted communication with hard-to-reach decision-makers. Re-engagement campaigns are another frequent application.

Benefits of Print Mailings in B2B

Print mailings create high attention and differentiation in B2B markets by standing out from purely digital channels. They enable tangible, high-quality communication and reach decision-makers beyond crowded inboxes. Through automation, print mailings can be scaled efficiently, personalized precisely and integrated seamlessly into existing marketing and sales operations.

Print Mailings vs. related concepts

Compared to traditional direct mail, modern print mailings are more data-driven, automated and integrated into digital processes. Unlike email marketing, they offer physical presence and longer visibility, but they complement rather than replace digital channels. Within marketing automation, print mailings extend multichannel strategies by adding an offline touchpoint to automated campaigns.

How does eesii support Print Mailings?

eesii supports organizations as a direct mail automation platform by enabling the planning, execution and system integration of print mailings. The platform connects data sources, triggers and workflows with automated print production and fulfillment, allowing print mailings to become a consistent part of data-driven marketing and sales strategies.